Dima Lavrentiev

Editorial Design
Toronto Books

Patch Obliteration
True North Strong & Gay

Packaging Design
Fruitcy
Hanami

Passion Projects
Designs for Stickers
Camera Anatomy Poster

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©2025 Dima Lavrentiev

P002 → Patch Obliteration — Research & Editorial 


 
image 1 — Patch
The project was about "obliterating an object" but not to destroy it. Instead, it aimed to explore the stories the chosen object can reveal.

I've selected a vintage Saskatchewan patch (image 1) from the 1960s-70s that I found at a thrift store. The patch was part of a tourism campaign by the Government of Saskatchewan to invite people to visit the province and join in the Winter Games.
For my obliteration, I examined the patch's four elements: the prairie lily, the "Homecoming '71" text, the wheat sheaves, and the shield of arms. As the final product, I produced printed literature.

The first is a book inspired by botanical books, the second is a bookmark, the third is a brochure inspired by corporate aesthetic, and the fourth is a diagram of the Shield of Arms.

image 2 — Produced literature in a folder