Dima Lavrentiev

Editorial

Ukrainian Cinema Brochure
Patch Obliteration Literature
True North Strong Zine

Packaging

Fruitcy Fruit Bars
Hanami Sake Set

Wayfinding

TTC Office Signage

Passion Projects

Stickers
Camera Posters

About

Graphic Designer — Portfolio

Selected works

P001 → Ukrainian Petic Cinema — Brochure

Soul and Soil: Ukrainian Poetic Cinema was a series of film screenings held in New York City, co-organized by Metrograph and Razom for Ukraine. I had the wonderful opportunity to design the accompanying brochure for this event.

I aimed to reflect on the title of the series through the colour palette and connect the films by layering collages. The project features an 8-panel brochure and a foldout poster. I created the cover and interior images by collaging archival photos and stills from the films. For the book, I chose to use Zahar (by Apostrof) and Diaria (by Mint Type), both from Ukrainian type foundries, for the typesetting.

P002 → Patch Obliteration — Research & Editorial

Patch

The project was about "obliterating an object" but not to destroy it. Instead, it aimed to explore the stories the chosen object can reveal.

I've selected a vintage Saskatchewan patch from the 1960s-70s that I found at a thrift store. The patch was part of a tourism campaign by the Government of Saskatchewan to invite people to visit the province and join in the Winter Games.

For my obliteration, I examined the patch's four elements: the prairie lily, the "Homecoming '71" text, the wheat sheaves, and the shield of arms. As the final product, I produced printed literature.

The first is a book inspired by botanical books, the second is a bookmark, the third is a brochure inspired by corporate aesthetic, and the fourth is a diagram of the Shield of Arms.

P003 → True North Strong and Gay — Research & Editorial

A printed adaptation of the website:
Resource Web

This art-book-style zine is a printed adaptation of a resource/archive website of the classified ads from the gay Toronto-based magazine The Body Politic (1971-1987). The zine is inspired by Toronto's rich gay culture. It features classified ads and other material from The Body Politic. Additionally, the zine features a poster on the back with a photo of two men kissing at the 1976 Yonge and Bloor Kiss-In protest.

The zine was printed using a two-colour risograph on Bond (20lb) paper at OCAD University. It was typeset in Asap, Sofia Pro Soft, and Adobe Pi Std in various weights and sizes.

P004 → Fruitcy

This project was completed as a group assignment for a Packaging Design course at OCAD University. I was responsible for the research and concept ideation for logos and packaging graphics.

The brief required us to choose a product category and a specific product within that category. We were tasked with creating a new brand name, brand identity, and packaging graphics for a hypothetical new line of the selected product.

After brainstorming various product categories, such as snacks, ice cream, and soft drinks in the food category and toothbrushes, soaps, and reusable makeup in the beauty/hygiene category, we decided on popsicles (fruit bars). We developed a proposal that included a breakdown of the problem and our plan to resolve it.

During the Brand Identity Process, we crafted a brand story, wordmark logo, and packaging design, including a dieline for the box and the tray/divider and graphics for the packaging of the three flavours: strawberries, mangos, and mixed berries.

Our design was chosen to be featured in the university's display case.

P005 → Hanami

Video 1 — Render by Michael Joongmin Park (my groupmate)

This project was a group assignment completed in a packaging design class at OCAD University. Our group included industrial and advertising students, while I contributed as the graphic designer.

My primary responsibilities included creating the packaging graphics and developing branding elements, such as the logo. Additionally, I assisted in creating a custom dieline to ensure the packaging's structural integrity.

The objective of this project was to design and develop a Point of Purchase (POP) structural package that not only housed and protected its contents but also provided a visually engaging reveal of the product inside.

For this project, our group decided to create a new brand for sakeware. Through research and brainstorming, we developed the brand Hanami, a Japanese term meaning "flower viewing." The brand's narrative centred on introducing and educating people about sake and the sake-making process. Our goal was to honour and celebrate both sake itself and the rich traditions of Japanese culture.

P006 → TTC Office Signage — Wayfinding

During my internship with the Toronto Transit Commission (TTC), I had the opportunity to design room identification and wayfinding signage for the floor where my department operated.

I began with a template created by a senior wayfinding designer and collaborated with him to refine and adjust it for office use. A small project that started as a simple request for a room ID sign evolved into a significant, several-week-long process, resulting in seven wayfinding and sixteen room ID signs.

Through this collaborative hands-on project, I gained key insights into wayfinding at TTC and how it can translate into environments beyond subway stations. I learned about decision points, scale, accessibility and other factors that are crucial when designing wayfinding signs.

P007 → Sticker Designs

A pair of stickers designed for Valentine's Day. Both are printed 2x2.5 in, first on holographic and the second on matte vinyl at OCAD University's Print Shop.

This sticker design is inspired by the lyrics "I'm working late, 'cause I'm a singer" from Sabrina Carpenter's song Espresso.
Printed 2x2 in on holographic vinyl at OCAD University’s Print Shop.

P008 → Camera Anatomy — Poster Series

This poster series started with a one-off poster I designed for my partner, who collects vintage cameras.

The original poster design is inspired by illustrations from the Kyiv-6S Camera manual book. It is printed on a risograph with fluorescent pink, bright red, and black colours on an 11x17-inch Lettermark.

From there, it became a series, and I now had to illustrate cameras to match the original poster. Polaroid Land Camera printed in medium blue plus black, and Contax T2 printed in metallic gold plus black.

About Dima

Dima (he/him) is a Toronto-based graphic designer with experience in print media, brand identity, packaging design, and social media design. His recent work has focused on topics such as urban history and preservation, culture, and social justice. Dima has a Bachelor of Design from OCAD University in Toronto, ON, and a business administration diploma from the University of Regina.