Dima Lavrentiev

Editorial

Ukrainian Cinema Brochure
Patch Obliteration Literature
True North Strong Zine

Packaging

Fruitcy Fruit Bars
Hanami Sake Set

Wayfinding

TTC Office Signage

Passion Projects

Stickers
Camera Posters

About

P004 → Fruitcy

This project was completed as a group assignment for a Packaging Design course at OCAD University. I was responsible for the research and concept ideation for logos and packaging graphics.

The brief required us to choose a product category and a specific product within that category. We were tasked with creating a new brand name, brand identity, and packaging graphics for a hypothetical new line of the selected product.

After brainstorming various product categories, such as snacks, ice cream, and soft drinks in the food category and toothbrushes, soaps, and reusable makeup in the beauty/hygiene category, we decided on popsicles (fruit bars). We developed a proposal that included a breakdown of the problem and our plan to resolve it.

During the Brand Identity Process, we crafted a brand story, wordmark logo, and packaging design, including a dieline for the box and the tray/divider and graphics for the packaging of the three flavours: strawberries, mangos, and mixed berries.

Our design was chosen to be featured in the university's display case.

P005 → Hanami

Video 1 — Render by Michael Joongmin Park (my groupmate)

This project was a group assignment completed in a packaging design class at OCAD University. Our group included industrial and advertising students, while I contributed as the graphic designer.

My primary responsibilities included creating the packaging graphics and developing branding elements, such as the logo. Additionally, I assisted in creating a custom dieline to ensure the packaging's structural integrity.

The objective of this project was to design and develop a Point of Purchase (POP) structural package that not only housed and protected its contents but also provided a visually engaging reveal of the product inside.

For this project, our group decided to create a new brand for sakeware. Through research and brainstorming, we developed the brand Hanami, a Japanese term meaning "flower viewing." The brand's narrative centred on introducing and educating people about sake and the sake-making process. Our goal was to honour and celebrate both sake itself and the rich traditions of Japanese culture.