Dima Lavrentiev

Editorial Design
Toronto Books
Patch Obliteration
True North Strong & Gay

Packaging Design
Fruitcy
Hanami

Passion Projects
Designs for Stickers
Camera Anatomy Poster

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©2025 Dima Lavrentiev

P004 → Fruitcy




This project was completed as a group assignment for a Packaging Design course at OCAD University. I was responsible for the research and concept ideation for logos and packaging graphics.

The brief required us to choose a product category and a specific product within that category. We were tasked with creating a new brand name, brand identity, and packaging graphics for a hypothetical new line of the selected product.


After brainstorming various product categories, such as snacks, ice cream, and soft drinks in the food category and toothbrushes, soaps, and reusable makeup in the beauty/hygiene category, we decided on popsicles (fruit bars). We developed a proposal that included a breakdown of the problem and our plan to resolve it.

During the Brand Identity Process, we crafted a brand story, wordmark logo, and packaging design, including a dieline for the box and the tray/divider and graphics for the packaging of the three flavours: strawberries, mangos, and mixed berries.

Our design was chosen to be featured in the university's display case.



P005 →  Hanami


Video 1 — Render by Michael Joongmin Park (my groupmate)


This project was a group assignment completed in a packaging design class at OCAD University. Our group included industrial and advertising students, while I contributed as the graphic designer.

My primary responsibilities included creating the packaging graphics and developing branding elements, such as the logo. Additionally, I assisted in constructing a custom dieline to ensure the structural integrity of the packaging.


The objective of this project was to design and develop a Point of Purchase (POP) structural package that not only housed and protected its contents but also provided a visually engaging reveal of the product inside.

For this project, our group decided to create a new brand for sakeware. Through research and brainstorming, we developed the brand Hanami, a Japanese term meaning "flower viewing." The brand's narrative centered on introducing and educating people about sake and the sake-making process. Our goal was to honour and celebrate both sake itself and the rich traditions of Japanese culture.