Dima Lavrentiev

Editorial Design
Toronto Books
Patch Obliteration
True North Strong & Gay

Packaging Design
Fruitcy
Hanami

Passion Projects
Designs for Stickers
Camera Anatomy Poster

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©2025 Dima Lavrentiev

P005 →  Hanami


Video 1 — Render by Michael Joongmin Park (my groupmate)


This project was a group assignment completed in a packaging design class at OCAD University. Our group included industrial and advertising students, while I contributed as the graphic designer.

My primary responsibilities included creating the packaging graphics and developing branding elements, such as the logo. Additionally, I assisted in constructing a custom dieline to ensure the structural integrity of the packaging.


The objective of this project was to design and develop a Point of Purchase (POP) structural package that not only housed and protected its contents but also provided a visually engaging reveal of the product inside.

For this project, our group decided to create a new brand for sakeware. Through research and brainstorming, we developed the brand Hanami, a Japanese term meaning "flower viewing." The brand's narrative centered on introducing and educating people about sake and the sake-making process. Our goal was to honour and celebrate both sake itself and the rich traditions of Japanese culture.