P004 → Fruitcy
This project was completed as a group assignment for a Packaging Design course at OCAD University. I was responsible for the research and concept ideation for logos and packaging graphics.
The brief required us to choose a product category and a specific product within that category. We were tasked with creating a new brand name, brand identity, and packaging graphics for a hypothetical new line of the selected product.
After brainstorming various product categories, such as snacks, ice cream, and soft drinks in the food category and toothbrushes, soaps, and reusable makeup in the beauty/hygiene category, we decided on popsicles (fruit bars). We developed a proposal that included a breakdown of the problem and our plan to resolve it.
During the Brand Identity Process, we crafted a brand story, wordmark logo, and packaging design, including a dieline for the box and the tray/divider and graphics for the packaging of the three flavours: strawberries, mangos, and mixed berries.
Our design was chosen to be featured in the university's display case.